Customer satisfaction: Create sentimental value for your products
Posted: Tue Jan 07, 2025 5:36 am
Being aware of emotions has not been well assimilated in organizations and, although most of them are evolving towards a digital marketing concept, very few have been concerned with estimating the sentimental value that they may be causing in their clients.
It is no secret that companies such as Coca-Cola, Pepsi, Oreo and Lego, to name the most prominent, have perfectly internalized the high emotional level that each of their products represents for their customers. In short, all of them no longer need to be reminding customers of their products in their advertising strategies, much less market them in that way.
What is the key to success in carrying out this process? Although there are companies that still cannot implement a 100% emotional strategy, it is necessary to consider actions that conquer key life stages of their clients, present and future, in order to benefit from this type of marketing proposals.
Now, what this means is that it is time to work on identifying those insights of potential future clients. In this way, your organization will be planning a long-term tactic that, although its fruits will not be harvested quickly, will be worth collecting in an estimated time after a process carried out correctly.
This does not mean that if your company, on the other hand, has morocco phone number in the market for many years it cannot achieve it, but rather it means that the challenge will be directly proportional to the level of emotional connection and customer satisfaction that it currently has.
Planning methodology
On the other hand, what should be done to correctly propose an emotional strategy?
The execution of these activities is the result of data analysis on current customer satisfaction and the emotional values that it represents in relation to the organization's product portfolio, or failing that, its services.
With these results, the next step will be to identify the common factors in the results of all the clients in order to have conclusive deductions.
It is important to segment audiences to build the values that the brand will represent for each audience in the future.
Draw up a matrix that allows us to categorize the segments that we identify within the company's interests in the short, medium and long term.
Segment coding according to digital competence
Regarding the segmentation element, it is essential to clarify that there are already categories that allow us to adequately classify audiences. For these activities, the one I recommend most is to analyze their digital behavior, since through social networking it is easier to detect what kind of emotions our clients have and in relation to what.
It is no secret that companies such as Coca-Cola, Pepsi, Oreo and Lego, to name the most prominent, have perfectly internalized the high emotional level that each of their products represents for their customers. In short, all of them no longer need to be reminding customers of their products in their advertising strategies, much less market them in that way.
What is the key to success in carrying out this process? Although there are companies that still cannot implement a 100% emotional strategy, it is necessary to consider actions that conquer key life stages of their clients, present and future, in order to benefit from this type of marketing proposals.
Now, what this means is that it is time to work on identifying those insights of potential future clients. In this way, your organization will be planning a long-term tactic that, although its fruits will not be harvested quickly, will be worth collecting in an estimated time after a process carried out correctly.
This does not mean that if your company, on the other hand, has morocco phone number in the market for many years it cannot achieve it, but rather it means that the challenge will be directly proportional to the level of emotional connection and customer satisfaction that it currently has.
Planning methodology
On the other hand, what should be done to correctly propose an emotional strategy?
The execution of these activities is the result of data analysis on current customer satisfaction and the emotional values that it represents in relation to the organization's product portfolio, or failing that, its services.
With these results, the next step will be to identify the common factors in the results of all the clients in order to have conclusive deductions.
It is important to segment audiences to build the values that the brand will represent for each audience in the future.
Draw up a matrix that allows us to categorize the segments that we identify within the company's interests in the short, medium and long term.
Segment coding according to digital competence
Regarding the segmentation element, it is essential to clarify that there are already categories that allow us to adequately classify audiences. For these activities, the one I recommend most is to analyze their digital behavior, since through social networking it is easier to detect what kind of emotions our clients have and in relation to what.