3 Ways to Attract Clients with Galileo's Trick
Posted: Tue Jan 07, 2025 5:40 am
Basic tools include corporate merchandise for employees, themed gifts and mailings for clients, official press releases for the media and, of course, communications in social networks. Resources need to be allocated for all of this at the branding planning stage, so that a situation does not arise where the entire budget is spent on development, and there is none left for implementation and communications.
"You don't get a second chance to make a first impression," said Coco Chanel. And that impression must be managed and planned.
7. “One jacket for all occasions”, or how to maintain the relevance of the brand
Creating a brand book and strictly following it is malaysia whatsapp phone number like wearing the same jacket to work, to a friend's wedding, and to fishing. It will wear out quickly, and in some places it will simply be inappropriate.
A company is a living organism. It changes, develops, enters new territories. The image and corporate elements can change along with it. This does not require a full-fledged rebranding, but you should not be afraid to use new colors, shapes or combinations of images.
For example, when holding a corporate event, you don’t need to strictly follow the brand book; you can use it to create a separate mini-style for the event with its own name, logo, and colors.
Or thematic merch for the company's birthday does not necessarily have to be just a stamping of the logo on souvenirs or clothes. Here you can think up new images that correspond to the spirit of the company and will create pleasant emotions among employees.
Instead of a summary
In order for a brand to look brand new, remain attractive for a long time, and most importantly, add value to a company or product, before developing it, it is worthwhile to study in detail the needs and motives of buyers, involve the team in the development, create a brand platform, and lay down the right meanings.
Choose a logo and style that shows not the business area, but the uniqueness of a particular brand. Then tell the world about the new brand and don’t be afraid to move forward, complementing the corporate style with new elements so that the brand is alive and interesting.
"You don't get a second chance to make a first impression," said Coco Chanel. And that impression must be managed and planned.
7. “One jacket for all occasions”, or how to maintain the relevance of the brand
Creating a brand book and strictly following it is malaysia whatsapp phone number like wearing the same jacket to work, to a friend's wedding, and to fishing. It will wear out quickly, and in some places it will simply be inappropriate.
A company is a living organism. It changes, develops, enters new territories. The image and corporate elements can change along with it. This does not require a full-fledged rebranding, but you should not be afraid to use new colors, shapes or combinations of images.
For example, when holding a corporate event, you don’t need to strictly follow the brand book; you can use it to create a separate mini-style for the event with its own name, logo, and colors.
Or thematic merch for the company's birthday does not necessarily have to be just a stamping of the logo on souvenirs or clothes. Here you can think up new images that correspond to the spirit of the company and will create pleasant emotions among employees.
Instead of a summary
In order for a brand to look brand new, remain attractive for a long time, and most importantly, add value to a company or product, before developing it, it is worthwhile to study in detail the needs and motives of buyers, involve the team in the development, create a brand platform, and lay down the right meanings.
Choose a logo and style that shows not the business area, but the uniqueness of a particular brand. Then tell the world about the new brand and don’t be afraid to move forward, complementing the corporate style with new elements so that the brand is alive and interesting.