Importance of social media for digital marketing for SMEs
Posted: Tue Jan 07, 2025 6:09 am
Currently, Social Networks represent 75% of Digital Marketing for SMEs
Obviously, small businesses do not have the budgets or the professional team that large companies usually have, so they are usually a few steps behind when it comes to Marketing. However, a good proof that Digital Marketing is already totally mainstream is that practically all small local businesses use it, either through social networks, by launching display ads or by sending email marketing campaigns to their clients.
In fact, a Yelp survey of over 900 small business owners found that 91% of businesses use some form of digital marketing tool (although it should be noted that respondents were all present on Yelp, indicating that they may be more “tech-savvy” than average). In any case, it’s pretty clear that those who invest in digital marketing see results, as 85% of small business owners said that digital marketing has helped grow their business.
Specifically, 71% believe that digital tools helped them attract new customers, well paraguay phone number the 43% who also believe that they helped them build a stronger relationship with existing customers, which may indicate that many small businesses are not knowing how to use digital media for customer retention and loyalty. Other advantages include providing real-time customer feedback (35%), helping to grow the business efficiently (32%) or providing an effective and affordable way to manage elements of the business, such as accounting.
As for the most popular tools for small businesses, social media undoubtedly takes the lead, with 3 out of 4 respondents using it (especially Facebook). Review sites and SEM campaigns are also relatively common, with 48% of SMEs using each of these tools.
Obviously, small businesses do not have the budgets or the professional team that large companies usually have, so they are usually a few steps behind when it comes to Marketing. However, a good proof that Digital Marketing is already totally mainstream is that practically all small local businesses use it, either through social networks, by launching display ads or by sending email marketing campaigns to their clients.
In fact, a Yelp survey of over 900 small business owners found that 91% of businesses use some form of digital marketing tool (although it should be noted that respondents were all present on Yelp, indicating that they may be more “tech-savvy” than average). In any case, it’s pretty clear that those who invest in digital marketing see results, as 85% of small business owners said that digital marketing has helped grow their business.
Specifically, 71% believe that digital tools helped them attract new customers, well paraguay phone number the 43% who also believe that they helped them build a stronger relationship with existing customers, which may indicate that many small businesses are not knowing how to use digital media for customer retention and loyalty. Other advantages include providing real-time customer feedback (35%), helping to grow the business efficiently (32%) or providing an effective and affordable way to manage elements of the business, such as accounting.
As for the most popular tools for small businesses, social media undoubtedly takes the lead, with 3 out of 4 respondents using it (especially Facebook). Review sites and SEM campaigns are also relatively common, with 48% of SMEs using each of these tools.