By Maria Bastero
Content Manager at Marketing4eCommerce
Publicis Groupe has started the new year by congratulating each member of its team in a unique way with an unprecedented initiative: One-to-One Wishes . To do so, 100,000 personal thank you video pieces have been, one for each employee, thus highlighting the importance of individual recognition in collective success.
Publicis shows its commitment to its employees thanks to AI
After a successful 2023 in which Publicis has led the market in various key indicators, such as organic growth, financial KPIs, new businesses and ESG, it has decided to start the new year by revolutionizing belize number data corporate communication and personalization through artificial intelligence.
Through their platform Marcel, they have managed to collect and connect data about their employees , generating personalized messages that resonate with individual interests and passions. Thus, in each video, Arthur Sadoun , CEO of Publicis, along with other relevant figures from the company who rotate, addresses a specific employee.
For example, in the video below we can see how Sadoun, after reviewing the company's achievements and speaking with his AI-created "twin", establishes a connection with Agathe Bousquet, President of Publicis in France. Together, they congratulate Laure, a multilingual People Experience Director based in Paris, who is also passionate about video games and outdoor recreation.