Survey software is a very important tool for every business as we can collect all kinds of information, but have you considered using online surveys as a tool for lead generation?
I'm sure your sales team generates a lot of leads using different strategies such as attending trade shows or conventions, seminars, online advertising campaigns such as Google AdWords, the use of social media and many more, unfortunately many of these leads remain stuck in your database as unfulfilled sales opportunities.
Do you know what your customers want? Neither do they!
Did you know that you can solve this problem thanks to online surveys?
While I recognize that survey software is not usually seen as a sales tool, it is considered the best method of data collection, so why not use it to improve your sales?
Using online surveys you can gather the necessary information from your prospects, qualify them portugal phone number minimal effort, and if that were not enough, you can also use all that information to improve your sales strategies.
Let's create a lead qualification survey:
The information you gather from the surveys you conduct will help you determine if your prospects are ready to continue with the sales process, if you need to give them a little more information, or if you need to restructure your marketing strategies to contact them again in the future.
The qualification survey should focus its questions on:
Budget: To know if a prospect is ready to invest in your product or service, know how much they are willing to spend.
Objectives: Know your prospects' objectives to determine if their needs fit with the product. This way, you can determine how far you want to go and what you are willing to do to get there.
Competition: Find out if your potential customers are currently using a product or service from your direct competition.
Marketing Strategies: Check directly with your clients to see if your marketing and sales strategies are optimal, find out which social networks they use the most, or which places they frequent, so you will have the opportunity to find more similar prospects.