Mercado Ads is Mercado Libre's business unit focused on marketing advertising solutions within the retail platform (buying and selling products and services).
This tool allows you to promote your items through Products Ads , Mercado Libre's advertising campaign manager. In addition, Mercado Ads also offers branding and performance solutions that adapt to each stage of your business's purchasing process .
On the other hand, it presents you with exclusive data china phone data and insights about your users' behavior. All these statistics will serve as a starting point for creating effective ads.
The goal of Mercado Ads is to respond to the needs of sellers, agencies and brands so that they can connect with millions of customers in Latin America.
A woman reviews metrics on her tablet.
How does Mercado Ads work?
Mercado Ads works as an ad manager with text and images that Mercado Libre automatically creates from your published products (except for service, real estate and vehicle listings).
This means that from the moment you activate your campaign, all your items become promoted posts (in the Campaign Manager you can also select the products you do not want to advertise).
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How to sell more on Mercado Libre? The star tricks
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What solutions does Mercado Ads offer?
Sellers, brands and agencies have the opportunity to exploit and boost the growth of their businesses within Mercado Libre thanks to Mercado Ads and its three solutions:
Branding
This solution seeks to enhance brand recognition in online and offline channels:
Video: Through this format, brands and sellers tell their stories to win over buyers.
Brand Lift: This option allows you to carry out top brand studies. The aim is to measure the performance and positioning of a brand after carrying out a campaign.
Brand Lab: with this tool you can create 360°, disruptive and exclusive advertising proposals for top brands with the help of the Media.Monks agency.
Audience Deals: thanks to Mercado Libre's buyer audiences, you can contact users through other means.
Performance
Within the Mercado Libre ecosystem are performance solutions that seek to boost your business' sales through Products Ads, a resource that turns your posts into ads.