How can a brand audit survey indicate the “marketing health” of your business?
« Conducting surveys , focus groups, and other forms of customer feedback will be invaluable as you formulate new ways to position your offerings, differentiate your business, and stand out in a crowded marketplace.»
Your business's brand is everything you do, everything you say, and everything you stand for. It is nothing less than your organization's strategy; that's why it's important to take the pulse of your brand from time to time, and find out how you're doing.
Because old coal mines had no ventilation systems, miners often took a canary in a cage into new coal seams. Canaries are especially sensitive to methane and carbon monoxide, which made them ideal for detecting any buildup of dangerous gases. As long as the canary in the mine continued to sing, miners knew the air supply was safe. A dead canary in a coal mine meant immediate evacuation.
It’s the same with your business, and your brand. You need to routinely romania phone number your brand platform for leaks and errors by checking in with your customers and, if possible, your potential customers. Why? Because the market is unpredictable. Trends, what’s hot and what’s not, as well as the economy all conspire to make your customers and prospects a constantly moving target.
“Conducting surveys, focus groups, and other forms of customer feedback will be invaluable as you formulate new ways to position your offerings, differentiate your business, and stand out in a crowded marketplace.”