By determining which platforms your

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Now, let’s look at how to analyze your competitors once you’ve identified them. Step 2: Analyze your competitors Social media competitor analysis doesn’t have to be complicated. Once you have a list of your direct and indirect competitors, you can plug them into your software and start analyzing their data. There are several factors to consider when looking for social media competitors, the most critical of which is their platform.



By determining which platforms your competitors use most uk whatsapp frequently, you can begin to understand what you need for your strategy. For example, let’s say our sneaker company studies its competitors and discovers that most of their activity is on Facebook and YouTube, and that viral videos are the biggest driver of direct sales. Perhaps our sneaker company should consider investing more in producing its own videos for Facebook and YouTube.



Other factors your tool can help you identify include: Content strategy: Evaluate and analyze when and how often your competitors publish content (e.g., images, videos, GIFs, or text). Do they have a unique tone? How long do their campaigns last? Understand how they do it differently and what trends you can see across all your competitors.