Sizmek , the largest independent advertising buying platform , and Tapad, a provider of mobile marketing technology, today announced a new global agreement that integrates the Tapad Device Graph into Sizmek’s platform to enhance its AI-powered predictive capabilities and deliver accurate messages to devices around the world in a privacy-preserving environment.
The partnership with Tapad Device Graph improves the effectiveness of digital advertising by precisely matching people and devices. This, combined with Sizmek’s existing data enablement, creative optimization and media execution capabilities, enables a clear view of each customer’s journey, thereby achieving new conversion opportunities, greater reach and effectiveness.
“By gaining a deeper understanding of consumer preferences, purchase intent sri lanka phone number conversion behaviors, agencies and brands can fine-tune advertising strategies, including targeting audiences across devices, measurement, attribution and much more,” explained Juan Sevillano, CEO of Sizmek Spain.
“Sizmek customers will have access to Tapad data that complies with global regulations and protects capacity across the Americas, Europe, Middle East and Africa (EMEA), and Asia Pacific (APAC) regions,” said Mike Caprio, global development director at Sizmek.
“Sizmek’s adoption of AI and machine learning campaigns will be a great support for Device Graph,” said Chris Feo, Senior Vice President of Global and Strategic Partnerships at Tapad.