Marketing takes action
Posted: Tue Jan 07, 2025 7:22 am
SHARE
Rate this article12345(4 votes)
Written by Marta Femxa
☛ Send to a friend
Every company must first reflect on its business mission and vision. Meditating on these aspects is necessary to avoid losing focus on what is important in the business. It is clear that these are two concepts that can be reviewed throughout the life of the company and must be adapted to each moment and its specific circumstances.
Let's start by defining what a business's mission and vision are:
MISSION: is the company's reason for being, why it was founded and what it will offer to the market it targets. It is a specific concept that applies for a short period of time.
VISION: This is a more abstract concept that kazakhstan phone data makes the company ask itself what it wants to become in the future and how far it aspires to go. It is more of a future wish than a present reality.
With these points clear, the company's management must embark on the path of strategic planning . This will begin with a prior analysis of the environment that surrounds it (legal aspects, geographic peculiarities, competition or technology applicable to its sector) and undergo an internal diagnosis (human resources available, capital, financial resources, etc.).
You now have the information you need to mix and draw from it objectives and strategies that will help you achieve your goal. But it doesn't end here, as the strategic plan must be deployed across all areas of the company, defining the action plan for each of them.
An organization's marketing department is not exempt from this process. Its manager, together with the members of his team, must define an action plan in line with the company's strategic plan.
Rate this article12345(4 votes)
Written by Marta Femxa
☛ Send to a friend
Every company must first reflect on its business mission and vision. Meditating on these aspects is necessary to avoid losing focus on what is important in the business. It is clear that these are two concepts that can be reviewed throughout the life of the company and must be adapted to each moment and its specific circumstances.
Let's start by defining what a business's mission and vision are:
MISSION: is the company's reason for being, why it was founded and what it will offer to the market it targets. It is a specific concept that applies for a short period of time.
VISION: This is a more abstract concept that kazakhstan phone data makes the company ask itself what it wants to become in the future and how far it aspires to go. It is more of a future wish than a present reality.
With these points clear, the company's management must embark on the path of strategic planning . This will begin with a prior analysis of the environment that surrounds it (legal aspects, geographic peculiarities, competition or technology applicable to its sector) and undergo an internal diagnosis (human resources available, capital, financial resources, etc.).
You now have the information you need to mix and draw from it objectives and strategies that will help you achieve your goal. But it doesn't end here, as the strategic plan must be deployed across all areas of the company, defining the action plan for each of them.
An organization's marketing department is not exempt from this process. Its manager, together with the members of his team, must define an action plan in line with the company's strategic plan.