Google reaches out to publishers… at the expense of users and their data
Posted: Tue Jan 07, 2025 8:40 am
A few months ago, Google promised publishers that it would implement new measures to help them with their online business.
And it seems that changes are about to arrive, although they may not be entirely to the liking of users.
The technology company announced during the first edition of its Partner Leadership Summit held in Chicago that it will offer publishers new and more data on visitors to their websites.
Information that includes things like users' age, gender, search and purchase history, and purchasing bias .
Google's decision is motivated by the desire to provide publishers with data that helps them offer more relevant and precise ads through the company's programmatic platform.
“It is virtually impossible to use all the data that publishers obtain, and that is the goal that the Insight Engine Project aims to achieve,” explained Jonathan Bellack, director of product management at Google during the meeting.
Although the project will still be in operation for a few months, as the company algeria phone number stated that it will first focus on testing the new service and then gradually introduce it throughout 2018.
But Google's promises go much further, including the use of machine learning to predict what publishers' competitors are doing, the speed at which their ads are loaded, and visibility metrics.
The technology company has also announced that its partners will have automatic growth detection that will predict whether their websites will experience increases in revenue from advertising and will remind them of the need to adjust their inventories.
In addition, it will also help publishers with subscriptions by making the process easier for users and shortening it to just one click “instead of 20.”
“We need a universal subscription system. It is a problem that needs to be solved,” added Bellack.
Google is also testing a new tool that allows users to pay for individual pieces of content instead of a subscription, and has given publishers the freedom to decide which articles they want to offer for free to users who land on their websites through the search engine.
A whole range of changes that, at first glance, represent a great step forward for the media that until now have been fighting against Google's online dominance. A battle that is beginning to bear fruit.
And it seems that changes are about to arrive, although they may not be entirely to the liking of users.
The technology company announced during the first edition of its Partner Leadership Summit held in Chicago that it will offer publishers new and more data on visitors to their websites.
Information that includes things like users' age, gender, search and purchase history, and purchasing bias .
Google's decision is motivated by the desire to provide publishers with data that helps them offer more relevant and precise ads through the company's programmatic platform.
“It is virtually impossible to use all the data that publishers obtain, and that is the goal that the Insight Engine Project aims to achieve,” explained Jonathan Bellack, director of product management at Google during the meeting.
Although the project will still be in operation for a few months, as the company algeria phone number stated that it will first focus on testing the new service and then gradually introduce it throughout 2018.
But Google's promises go much further, including the use of machine learning to predict what publishers' competitors are doing, the speed at which their ads are loaded, and visibility metrics.
The technology company has also announced that its partners will have automatic growth detection that will predict whether their websites will experience increases in revenue from advertising and will remind them of the need to adjust their inventories.
In addition, it will also help publishers with subscriptions by making the process easier for users and shortening it to just one click “instead of 20.”
“We need a universal subscription system. It is a problem that needs to be solved,” added Bellack.
Google is also testing a new tool that allows users to pay for individual pieces of content instead of a subscription, and has given publishers the freedom to decide which articles they want to offer for free to users who land on their websites through the search engine.
A whole range of changes that, at first glance, represent a great step forward for the media that until now have been fighting against Google's online dominance. A battle that is beginning to bear fruit.