Make a Customer Journey Map to understand your customers

aminaas1575 · Post by **aminaas1575** » Tue Jan 07, 2025 8:50 am

Customer journey stages are not linear
The above-mentioned customer journey stages seem a bit similar to marketing funnels and sales funnels, but the biggest difference is that today's customer journey does not develop linearly . Nowadays, customers will shuttle between various channels, and the entire purchase process has become complicated and lengthy. The journey no longer has a clear beginning, center or end. Customers may enter, exit, jump, return, or get stuck at any stage of the customer journey at any time.

The difference between a marketing/sales funnel and a non-linear customer journey. (Source: Capturly )
Today’s non-linear customer journey is testing brands to:

How to open up various touch points and create omni-channel marketing?
How to create a flexible, personalized customer russia whatsapp phone number experience during the journey?
How do you enable marketing and sales teams to attract customers at different stages and integrate data across teams?
How to compare the experiences of different customer groups?
You need to design a visual " Customer Journey Map" and apply the customer journey in practice to grasp complex customer behaviors and touch points and optimize each experience.

An example of a customer journey map, presented in a table. (Source: Miro)
Customer Journey Map is a way to visualize the customer journey. It uses graphics or tables to draw out the customer's interactive behaviors, feelings, and needs at different stages and different touch points. It helps brands understand customers better and find out what they can do. Opportunities to optimize customer experience can be presented in a variety of ways, and MarTech automated marketing tools can also be used to create customer journeys. Please continue reading the next article. Crescendo Lab will continue to teach you what a customer journey map is, how to make it, and more customer journey map examples to help you tell stories from the customer's perspective and master the customer journey!