Intangible and digital. For example, these could be e-books, music albums, online courses, access to exclusive content, etc. For authors, this is a convenient reward, because, as a rule, the gift is sent by mail.
Material rewards , which can be any physical artifacts, souvenirs, goods with the project logo, etc. As a rule, the project has one specific and tangible product that can serve as a reminder of participation. But there is a peculiarity - the author needs to organize delivery to the participants in advance.
When choosing a reward, the author must always take into account the target audience of the project, its specifics and budget.
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What should be taken into account when creating a reward line?
Compiling a reward line is not just a list of gifts. To raise funds for a crowdfunding project, Planeta.ru recommends paying attention to the following factors.
First, decide on the reward, it should be closely related to the activity and the result of the project. Offer participants something valuable, reflecting the essence of your idea and bringing real benefits.
Come up with interesting bonuses: exclusive items, access to additional materials, participation in events, personal messages from you - all this can become an attractive bonus. Also, do not forget to create a clear and interesting description of each reward, telling what it is, what benefits it provides and why the participant should choose it.
Lots (rewards) should vary not only in price but also in content to interest different audiences with different needs and budgets. Build an interesting line of rewards, starting with a few basic options and gradually expanding as the project develops. Think about the price gradation: there should not be large gaps between the cost of rewards, offer both affordable options and more expensive and exclusive ones, so that each participant can choose something suitable for themselves.
Start with 5-7 lots - this is the optimal number to start a crowdfunding campaign. As the project develops, add new lots to keep participants interested and offer them new incentives.
Think carefully about the number of rewards: there should be enough to cover different levels of contribution from participants, but not so many that they become confusing. As you raise funds, you can add new items to quickly respond to changes and offer more relevant rewards.
The author also needs to honestly evaluate the value of the rewards, asking himself the question: "Would I buy this bonus at the offered price?" If the answer is "no", then it is worth reviewing the cost or content of the reward.
It is ideal when lots in the project are offered at the most favorable price for the participants. It is important that the offer is unique on the market and has real value.
Results
The main conclusions that the author of the project should make for himself:
First, by creating attractive and valuable offers for participants, you not only motivate them to support you, but also create a sense of ownership of the crowdfunding project.
Second, remember that properly chosen rewards will not just be a symbolic gesture, but a powerful tool for implementing an idea.
Third, think about not only the value and attractiveness of your offers, but also their diversity to appeal to different audiences.
Fourth, be honest and do not offer a reward item that is not related to the project.
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