Web positioning: the giant to face in 2017

[ayeshshiddika11]

The real challenge of digital marketing lies in the difficulty that its professionals encounter when it comes to staying up to date with regard to web positioning. A kind of capricious game that completely changes its jargon to turn into profit what yesterday meant loss .

Experts point out the need to embrace new trends in order to avoid wasting time, money and effort. In addition, one must be open to experimentation and not be afraid to stick with what works today.

But what is SEO really and why is it so important?

Organic positioning or web positioning is the acronym for “search engine optimization”, the most prominent of which is Google. The term optimization refers to those strategies carried out with the aim of having a specific site appear in the first results of profitable searches.

Apart from achieving the stated goal, the importance nigeria phone data of developing a good organic positioning strategy is focused on the fact that it represents a magnificent long-term investment , because, although its results take time to arrive, once they do, its maintenance levels are low and, on the contrary, its profitability is very high over time.

As an added value, the average profile of the customer that is achieved with it is loyal. A very important pillar for any online business, and especially for dropshipping wholesalers that focus their profits and growth on their customers, so a loyal customer is a bet on the future and continuity of the company.

In contrast to organic positioning, entrepreneurs climb to the top positions through Pay Per Click (CPC) platforms, although they must be aware that their excellent results will be suspended as soon as they stop paying the high costs that each click represents.

Tomorrow is too late: the time is now