Artificial intelligence is here to stay. An increasing number of devices incorporate this type of technology with the aim of making consumers' lives much easier.
A scenario in which brands increasingly trust the opportunities it offers them. The possibility it offers companies to interact more closely with new consumers is positioned as a goldmine, but have brands really understood how to do it?
According to a recent research conducted by Google , consumer perceptions about voice and text search are quite positive. 57% of consumers still consider text searches to be highly functional, but we see that 45% consider voice searches to be the future .
And 83% of the participants in the study do not hesitate to indicate that belarus phone number voice searches make it much easier to find what they are looking for . In addition, 89% of them say that it gives them greater speed compared to other mechanisms.
Data that positions voice searches as one of the “X” that had to be cleared in the equation of the relationship between brands and new consumers .
They demand almost immediate, efficient results that are precisely oriented to their needs. And the only way companies can respond satisfactorily is by knowing and dissecting consumers' search habits .
The first thing we need to be clear about is that the leap from text-based to voice-based searches has been made possible thanks to technology . But let's not forget that only a quarter of those who have tried the latest technologies in this field continue to use them today.
In contrast, 42% of those who have started using this technology in the last six months say they are currently active users.
This poses one of the great challenges in this field: meeting the expectations offered . Based on this, evangelization in its use and a commitment to simplifying the processes would contribute significantly.
Don't forget that 57% of consumers would use voice search more often if it were simpler , while 42% would do the same if it were better explained.
Of course, mobile is the main platform and that is where improvements must come from. Ultimately, it is only a matter of consumer choice, so not everyone may turn to smartphones and prefer the same quality of services through other devices.
Ultimately, the ball is in the court of brands and their good (or bad) use of voice search technologies: if they offer a seamless digital experience, there is nothing to worry about. If not, they will continue to frustrate the expectations of consumers who may still be too reticent.