Take the segment of all the girls who have bought size 40 pants from you and create a series of newsletters where you can include complementary products for this segment of customers.
Pair your black pants with these blouses!
Shoes that will surely look great on you
New pants size 40!
The perfect combination just for youWhat is cross-selling?
Within cross-selling strategies, the great forgotten one is always the Order Confirmation Email: you have to keep in mind that said Email has a much higher opening rate than average.
Use this email to offer various related products, and don't be afraid to be aggressive. Your customer has already purchased and has confidence in your online store. So try to achieve cross-selling in your order confirmation email.
Best practices for cross-selling in your eCommerce
The products offered must be complementary to the el salvador number data main purchase intention. That is, if you are going to buy a laptop, I offer you a case, a backpack, a mouse, or external speakers… Don't forget to make packs of specific products that are in line with the main purchase intention, as we saw in the case of jeans.
Cross-selling offers should be significantly lower in cost than the main product the customer is going to buy. Following the example above, if you are going to buy a computer, I do not offer you an iPad, even though it may be considered a complementary product.
Cross-selling as an online sales technique
Cross-selling is a great strategy to increase the average ticket, if done well. Don't forget that it is about selling in a complementary way to the main purchase intention, so you have to be careful not to distract your visitors too much with complementary products from the main purchase intention.
Typically, large eCommerce platforms already include basic cross-selling tools without the need to add anything, but these systems do not even come close to reaching the level of personalized tracking we are talking about.