Television has proudly worn the crown of queen of the media for decades. However, it is increasingly close to stepping down from the throne it has clung to for so many years (perhaps too many).
That the small screen is not as powerful as it used to be is more than palpable not only in advertising investment but also in the (increasingly scarce) time that consumers invest in it.
According to a recent study by market research firm eMarketer , Germans will for the first time spend more time on digital media in 2017 than on the no longer omnipotent television.
The amount of time Germans spend on digital media this year will increase from 214 to 226 minutes a day . Television consumption will increase by just one minute to 223 minutes a day in 2017.
The growing importance of social media, messaging services and video is benin phone number having a major influence on the increase in digital media consumption .
Looking to the future, digital media consumption will be driven primarily by mobile devices . In fact, in 2019, the time spent on digital media will exceed the 4-hour daily barrier for the first time.
Television consumption, meanwhile, will remain dangerously stagnant in the coming years. In 2018 , despite the World Cup, the amount of time spent watching television in Germany will increase by just two minutes.
However, even more weakened than television are other traditional media such as radio (116 minutes a day in 2017) and the press (barely 38 minutes a day).