Many of our drivers are former taxi drivers," Y. Fernández, Uber
Posted: Tue Jan 07, 2025 10:18 am
They came to the Spanish market ready to revolutionize it and, of course, they have done just that.
Uber has managed to position itself as one of the most popular transportation services and, above all, has shown the mobility industry that the future lies in new modes of transportation.
Although they have recently gone through difficult times due to the growing complaints from the taxi sector, which is on the warpath against new services, or the strict regulation in this area, they are not willing to give up because, after all, the users have already decided.
To talk about the future of mobility in cities, Yuri Fernández, communications director of Uber for Spain and Portugal, has participated in Open Expo 2017.
To begin his presentation, he wanted to introduce the company by briefly bosnia and herzegovina phone number reviewing its history and mission.
"Uber, despite what the media says, is a mobile application that connects users. What we want is for transportation to be as reliable as running water," he says.
It was in 2009 that this idea came about almost by chance. “Uber is a European idea, even though its founders are American and its headquarters are in San Francisco.”
It was born in Paris, one night when the founders, leaving a convention, found themselves unable to find a taxi. It was then that they realised there was a need on the continent that was not being met.
At first it was a premium service, only for people with high purchasing power, a limousine service called Uber Black that began operating in San Francisco.
"Our initial idea was not as ambitious as it is today, but as we progressed we realised that mobility needs were not being met," says Fernández.
But what is Uber's secret? "It's not the Coca-Cola formula, it's about efficiency. Uber's trick is that drivers are always busy . Uber's algorithms and mapping system allow there to always be a driver near a user," he explains.
And the fact is that, "for us, the user is as important as the driver, which is why we have to provide drivers with a system that makes it profitable for them to go out on the road to drive . "
Regarding the open war of the taxi sector against the service, Fernández assures that the company's objective is not to replace public transport, since "it would be absurd to think that we can transport so many people."
However, they do opt for a mixed model "which allows for many more trips, much cheaper. In fact, we know that many of our drivers are former taxi drivers."
The aim is to "allow transport in a convenient, flexible and economical way."
Otherwise, he adds, "there will come a time when this system is so unsustainable that we will have to change radically, so it is better to do it gradually."
The future of mobility is conceived by Uber as a system that combines public transport and its service.
But mobility efficiency also involves saving time and money. This is what Uber Pool does, the service that promotes that “if two people go to the same place, they can share the trip at the same time, reducing the price of the journey and making the driver always busy under the “principle of the endless journey”. But the most important effect is the one it has on cities.”
Uber has managed to position itself as one of the most popular transportation services and, above all, has shown the mobility industry that the future lies in new modes of transportation.
Although they have recently gone through difficult times due to the growing complaints from the taxi sector, which is on the warpath against new services, or the strict regulation in this area, they are not willing to give up because, after all, the users have already decided.
To talk about the future of mobility in cities, Yuri Fernández, communications director of Uber for Spain and Portugal, has participated in Open Expo 2017.
To begin his presentation, he wanted to introduce the company by briefly bosnia and herzegovina phone number reviewing its history and mission.
"Uber, despite what the media says, is a mobile application that connects users. What we want is for transportation to be as reliable as running water," he says.
It was in 2009 that this idea came about almost by chance. “Uber is a European idea, even though its founders are American and its headquarters are in San Francisco.”
It was born in Paris, one night when the founders, leaving a convention, found themselves unable to find a taxi. It was then that they realised there was a need on the continent that was not being met.
At first it was a premium service, only for people with high purchasing power, a limousine service called Uber Black that began operating in San Francisco.
"Our initial idea was not as ambitious as it is today, but as we progressed we realised that mobility needs were not being met," says Fernández.
But what is Uber's secret? "It's not the Coca-Cola formula, it's about efficiency. Uber's trick is that drivers are always busy . Uber's algorithms and mapping system allow there to always be a driver near a user," he explains.
And the fact is that, "for us, the user is as important as the driver, which is why we have to provide drivers with a system that makes it profitable for them to go out on the road to drive . "
Regarding the open war of the taxi sector against the service, Fernández assures that the company's objective is not to replace public transport, since "it would be absurd to think that we can transport so many people."
However, they do opt for a mixed model "which allows for many more trips, much cheaper. In fact, we know that many of our drivers are former taxi drivers."
The aim is to "allow transport in a convenient, flexible and economical way."
Otherwise, he adds, "there will come a time when this system is so unsustainable that we will have to change radically, so it is better to do it gradually."
The future of mobility is conceived by Uber as a system that combines public transport and its service.
But mobility efficiency also involves saving time and money. This is what Uber Pool does, the service that promotes that “if two people go to the same place, they can share the trip at the same time, reducing the price of the journey and making the driver always busy under the “principle of the endless journey”. But the most important effect is the one it has on cities.”