Communication as a key to success
Posted: Wed Jan 08, 2025 3:23 am
The process of transforming a startup into a consolidated company is a long road, full of challenges. There are many factors that come into play when talking about the success of these companies: whether the idea is innovative, the talent of the teams involved in its development, the capital investment, the efficient management of resources... The paper "From horse to unicorn: how Catalonia leads the national entrepreneurial ecosystem" shows the key role that communication can play in the process of building and managing the reputation of any brand - especially in its beginnings -, having the capacity to transform and boost the perception that consumers, clients or the general public have about the company in question.
Adrià Izard, director of TravelPerk Spain , points peru phone data out that “the key to growing quickly in today’s dynamic environment is to enable two-way communication with your key stakeholders .” Clément Hovaere, head of marketing at Factorial , also sees it this way : “Reputation is essential, not only at a company level, but also as an employer. Our product is 100% focused on improving the strategies and processes inherent to people management, so we understand the importance of having a good brand image when it comes to having the best possible talent.”
Carme Orra, Head of PR for Southern Europe at Wallbox , talks about how the company initially approached communication to boost the awareness and reputation of one of the most important companies in the electric vehicle charging industry: “At the beginning, there was no communication strategy as such, but the company relied on marketing activities. We were clear that we wanted to position ourselves in the consumer electronics sector and not in the electrical products sector. The goal, then, was to generate brand awareness , but we needed the support of communication and also to work on reputation.”
Adrià Izard, director of TravelPerk Spain , points peru phone data out that “the key to growing quickly in today’s dynamic environment is to enable two-way communication with your key stakeholders .” Clément Hovaere, head of marketing at Factorial , also sees it this way : “Reputation is essential, not only at a company level, but also as an employer. Our product is 100% focused on improving the strategies and processes inherent to people management, so we understand the importance of having a good brand image when it comes to having the best possible talent.”
Carme Orra, Head of PR for Southern Europe at Wallbox , talks about how the company initially approached communication to boost the awareness and reputation of one of the most important companies in the electric vehicle charging industry: “At the beginning, there was no communication strategy as such, but the company relied on marketing activities. We were clear that we wanted to position ourselves in the consumer electronics sector and not in the electrical products sector. The goal, then, was to generate brand awareness , but we needed the support of communication and also to work on reputation.”