How to combat inflation?
Posted: Wed Jan 08, 2025 3:32 am
The reaction of the hypermarket chain was not long in coming and just a few days later it began to place labels in its stores warning its customers about the reduction in prices applied to the products . “This product has seen its volume decrease and the price offered by our supplier increase,” read those informative labels.
“The aim of stigmatising these products is to be able to ask manufacturers to reconsider their pricing policy,” said Stefen Bompais , director of customer communications at Carrefour, in statements reported by the BBC . Some of the brands singled out were Lipton (PepsiCo), Guigoz (Nestlé), Lindt and Viennetta (Unilever).
However, the hypermarket chain did not poland phone data want to make it too big, as it limited itself to targeting those brands that have accompanied the decrease in product quantity with a price increase, but did not do the same with those that have reduced volume or weight and maintained their price.
According to a study by the Zurich insurance company , although 82% of entrepreneurs have been affected by the rise in prices, only 33% of them have passed on the inflation to their clients.
Reduction is a very tempting strategy to keep our product on the market at the same price position and without deteriorating margins, but we run the risk of making the consumer feel cheated.
Since it is not always possible (or advisable) to bear the cost increase ourselves, the alternative is to increase prices . However, this is not easy, so it is advisable to do it in a very well studied and considered way, as we explained in this article , where we pointed out some recommendations from business strategy experts.
For example, they advised doing it gradually . They also recommended launching attraction campaigns before raising prices , since this will help us increase customers by introducing scarcity (limited places, for example) or urgency, by warning that the price will rise in just a few days.
“The aim of stigmatising these products is to be able to ask manufacturers to reconsider their pricing policy,” said Stefen Bompais , director of customer communications at Carrefour, in statements reported by the BBC . Some of the brands singled out were Lipton (PepsiCo), Guigoz (Nestlé), Lindt and Viennetta (Unilever).
However, the hypermarket chain did not poland phone data want to make it too big, as it limited itself to targeting those brands that have accompanied the decrease in product quantity with a price increase, but did not do the same with those that have reduced volume or weight and maintained their price.
According to a study by the Zurich insurance company , although 82% of entrepreneurs have been affected by the rise in prices, only 33% of them have passed on the inflation to their clients.
Reduction is a very tempting strategy to keep our product on the market at the same price position and without deteriorating margins, but we run the risk of making the consumer feel cheated.
Since it is not always possible (or advisable) to bear the cost increase ourselves, the alternative is to increase prices . However, this is not easy, so it is advisable to do it in a very well studied and considered way, as we explained in this article , where we pointed out some recommendations from business strategy experts.
For example, they advised doing it gradually . They also recommended launching attraction campaigns before raising prices , since this will help us increase customers by introducing scarcity (limited places, for example) or urgency, by warning that the price will rise in just a few days.