In practice, it is a real university that encourages education in social media, providing courses, materials, reporting job offers in the Social Media field in the USA and giving a certification, that is, a sort of recognition that can be spent on the job market. This fact might almost seem like a “joke”, a game that only Hootsuite could promote (since Hootsuite lives on social media). In fact, by doing a quick search on the web, Degree Courses and similar in Social Media Marketing pop up like mushrooms , at least in the Anglo-Saxon world.
Here are some examples: the Bachelor of Arts in Media bolivia number data and Communication at Birmingham City University (UK); the Online Social Media Marketing Degree Program at Southern New Hampshire (USA); the Master in Social Media, Master of Arts in Mass Communication at the College of Journalism & Communications at the University of Florida (United States); the Master in Strategic and Digital Marketing at the University of South Wales (Great Britain) But they can also be found at the University of Bologna, in Milan and in Rome, just to mention some examples from our country (we list them in detail below).
The facts speak for themselves: there are 5.04 billion active profiles on social media (Source: Report Digital 2024 We Are Social ). This means that more than 62% of the world's population uses these channels. The evolution of the Internet, social networking technology and communication – increasingly direct in the online world – have led to the demand and training of specific professional figures to connect brands with people. This is why courses in this field are multiplying all over the world .