Step 3: Defining Channels
Posted: Wed Jan 08, 2025 3:45 am
As we said before, the most commonly used is e-mail, either in the form of a newsletter or one-off offers. In this sense, the greater the degree of personalization and adaptation to the profile, the easier it will be to achieve the desired conversion from lead to customer.
But there is life beyond email:
Social networks
In this case, the most advisable thing if we want personalized germany number data communication is the direct message . To do this, it will be very helpful to create lists that correspond to the lead scoring classification that we have created.
Blog
Lead generation and lead nurturing are the primary objectives of an eCommerce blog, so this must be taken into account when designing and defining its content, sections and menus. In many cases, the blog acts as a landing page (if it is focused on specific topics) or as an alternative gateway.
It goes something like this: We publish on the blog with our leads in mind, we send them a newsletter/message on social networks with the recent posts, and in those especially attractive posts we include calls to action that lead to our eCommerce. All this, without going overboard. There are too many examples of blogs that by wanting to take this to the extreme get the opposite effect.
But there is life beyond email:
Social networks
In this case, the most advisable thing if we want personalized germany number data communication is the direct message . To do this, it will be very helpful to create lists that correspond to the lead scoring classification that we have created.
Blog
Lead generation and lead nurturing are the primary objectives of an eCommerce blog, so this must be taken into account when designing and defining its content, sections and menus. In many cases, the blog acts as a landing page (if it is focused on specific topics) or as an alternative gateway.
It goes something like this: We publish on the blog with our leads in mind, we send them a newsletter/message on social networks with the recent posts, and in those especially attractive posts we include calls to action that lead to our eCommerce. All this, without going overboard. There are too many examples of blogs that by wanting to take this to the extreme get the opposite effect.