Examples: Amazon, Spotify, Adidas, Jaguar or Lacoste itself
Posted: Wed Jan 08, 2025 3:46 am
Imagotype
In a nutshell, it can be defined as the sum of the two previous ones, since they combine the image with the text. Almost all brands have a logo, but others choose to have both a logo and an isotype, since it is more complicated to position themselves and to be identified only with an isotype, so they reinforce it with the logo.
As a brand image, both can work separately, but there are those who advise that, if you have both, it is preferable to consider the logotype as the main identifying element, above the logo.
It's not all about the logo. Do you know what your brand's visual identity is called?
Isologo
The most complex of all, since it groups russia phone data together the textual elements and the image in such a way that they are indivisible and cannot function separately. It is widely used to sign official communications from an entity or company.
Examples: PizzaHut, Burger King, Danone , Ford, Ups or American Express.
In a nutshell, it can be defined as the sum of the two previous ones, since they combine the image with the text. Almost all brands have a logo, but others choose to have both a logo and an isotype, since it is more complicated to position themselves and to be identified only with an isotype, so they reinforce it with the logo.
As a brand image, both can work separately, but there are those who advise that, if you have both, it is preferable to consider the logotype as the main identifying element, above the logo.
It's not all about the logo. Do you know what your brand's visual identity is called?
Isologo
The most complex of all, since it groups russia phone data together the textual elements and the image in such a way that they are indivisible and cannot function separately. It is widely used to sign official communications from an entity or company.
Examples: PizzaHut, Burger King, Danone , Ford, Ups or American Express.