Working on B2B branding
Posted: Wed Jan 08, 2025 4:08 am
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“For a few years now, B2B brands have been doing a lot more branding than they used to, and I think that many of them have realised that, regardless of whether their end customer is a consumer, a distributor or an intermediary, it is increasingly important to work very well on that intangible that is capable of influencing the tangible. In other words, those things that in some way return to the product or service that they have to sell, so it is important to provide them with certain tools of their own at the level of image, brand, style, design ... because even in a B2B it is a way of doing better business,” says Patxi Fernández , CEO of Move Branding .
How do you work on a good brand strategy in B2B? “Basically, the rules are a bit the same. The difference is that in B2C , the consumer usually forces you to be constantly improving, updating, perfecting everything you are doing to contact them. I would say that there is an almost daily relationship with the consumer. And in B2B, everything is south korea phone data more organized . Because the moments in which B2B brands really put their market and business at stake are more localized, more spaced out, and it is a bit easier to organize them. In the end, you have a little more localized with some distributors, you have a powerful sector event every year where you are going to meet with them. You have a fair where you are going to be with them, and then you have your digital channels where you can help them do their job better. These are more planned things and you can keep them a little more organized,” says Patxi Fernández.
“For a few years now, B2B brands have been doing a lot more branding than they used to, and I think that many of them have realised that, regardless of whether their end customer is a consumer, a distributor or an intermediary, it is increasingly important to work very well on that intangible that is capable of influencing the tangible. In other words, those things that in some way return to the product or service that they have to sell, so it is important to provide them with certain tools of their own at the level of image, brand, style, design ... because even in a B2B it is a way of doing better business,” says Patxi Fernández , CEO of Move Branding .
How do you work on a good brand strategy in B2B? “Basically, the rules are a bit the same. The difference is that in B2C , the consumer usually forces you to be constantly improving, updating, perfecting everything you are doing to contact them. I would say that there is an almost daily relationship with the consumer. And in B2B, everything is south korea phone data more organized . Because the moments in which B2B brands really put their market and business at stake are more localized, more spaced out, and it is a bit easier to organize them. In the end, you have a little more localized with some distributors, you have a powerful sector event every year where you are going to meet with them. You have a fair where you are going to be with them, and then you have your digital channels where you can help them do their job better. These are more planned things and you can keep them a little more organized,” says Patxi Fernández.