Increased Sales with Video Ads : 87% of Wyzowl respondents said video marketing helped them increase sales . Generally speaking, most marketers who use video advertising also see a higher ROI than with simple images. Video Ads - Sell More with Video Advertising Source Wiz Owl So how do we know if our video ads are working? There are certainly many metrics to take into consideration and they are not limited to those related to video ads.
The user journey has become chaotic and complex ( Messy Middle! ) and individuals go through multiple touchpoints over time before reaching conversion; what we can do is keep this in mind colombia number data when designing our marketing strategy, constantly looking at the data. 1. Do ad creatives capture people? Do they stay for at least 3 seconds? This is one of the first data to check on the backends of advertising platforms. As we also said in our article Social Video: a “Must have” for social media marketing , the first 3 seconds make the difference between a successful video and a flop.
Even more so if we are talking about a clip for an advertising campaign to find new customers: here the first 3 seconds are really decisive and define the Hook Rate of your video ads on Facebook, YouTube, etc. If you are managing to stop people from scrolling or skipping, you have already done a good job with the creation of your video advertising content, this is the first step towards a good result. 2. Is the video interesting? How many watch it up to 50/75%? Once you have checked the hook rate of the first 3 seconds of your content, another important point to analyze is the quality of your video ads in relation to your target.