Today, 41% of B2B marketers focus on content that is tied to a customer’s buying journey, yet many businesses fail to produce personalized content that is specific to each stage of the buying cycle. Personalized argentina phone number library messaging doesn’t just mean targeting based on demographic or firmographic criteria, it also means proactively producing content that is relevant to each stage of the buyer’s journey. Eighty-five percent of consumers trust solutions that take them time to navigate multiple paths toward a decision, rather than simply trying to make that choice for themselves. This type of content shows consumers that you recognize and value their ability to evaluate and make decisions for themselves.
Every business, regardless of size, is looking for ways to reduce costs.
Content marketing is a money-saving powerhouse: it costs 72% less net and reaches 3x more potential customers than traditional marketing.
The past decade has seen astonishing growth in the content marketing space. According to Google Trends, interest in content marketing worldwide has increased by almost 100% in the last 16 years, reaching the peak of popularity.
Content marketing not only cuts your marketing budget, it also generates more sales from higher quality leads over time.
With Selective Advertising (aka Subscription-Based Advertising), you’ll save money on lead generation and, over time, develop a network of pre-purchase followers who will think of your brand first when it’s time to make a decision. With the advent of new technology and an ever-growing potential audience, content marketing will only continue to become more important.
Are you ready to showcase your brand’s value, build a community, and ultimately convert your audience into committed action? It’s time to make marketing human again. It’s time to develop a content marketing strategy for your business.