Content marketing should be used to engage the audience your company wants to reach, and thus, grow the network of customers and potential customers, through relevant, attractive and valuable content, capable of generating value and involving people, according to their searches related to consumption.
Therefore, to generate a positive perception about the content your brand produces and consequently generate more business and favorable results for your company, it is necessary to understand the universe of your clients and future clients. This understanding involves analyzing behaviors and perception based on desires and tastes.
To better understand how to get to know the people you whatsapp number philippines want to reach and not communicate in a general and wrong way, follow the advice we have gathered here so that you understand who your persona is, and why mapping it can be more important than understanding who your target audience is.
The differences: target audience or buyer personas for digital marketing?
It is important to understand that content has to reach the right audience at the right time. But who is the target audience? It is a segment of the population that may be interested in and benefit from your products and services. The target audience is created from information such as gender, age, location, professional training, purchasing power, social class and consumer habits.
The use of the target audience has long been the main parameter for marketing strategies. However, due to the many changes in the market, mainly in terms of consumer behavior, who are increasingly researching before making a purchase, companies are beginning to realize that the target audience is often generalist and does not cover all the details involving the needs and desires of the customer.
This is how the need arises to better understand who the ideal buyer for your brand is, who really needs to buy your product and what would lead them to consume it. To make this definition a little clearer, the concept of persona is born, which is the mapping of the potential client according to your behavior and purchasing intentions, in a personalized way.
The persona is, therefore, the construction of a fictitious character based on data such as age, profession, position in the company where he or she works, personal habits, consumer problems, doubts, beliefs, hobbies, technologies he or she uses, where he or she looks for information, what he or she considers before consuming a product or service and even the moment of the consumer's journey in which he or she finds himself or herself. It is worth remembering that it is possible to create more than one persona for the same product or service.