Having a digital marketing strategy is essential for anyone who wants to take advantage of business today. Even if your brand exists only in a physical structure and is not in e-commerce, it is necessary to publicize and promote it online.
In this way, we are going to explain here why your company needs to be on Facebook and, above all, the importance of having a digital marketing strategy that involves the creation of advertisements on Facebook Ads. If you want to understand how this can generate positive results for your company, follow our post.
What is Facebook Ads?
Facebook Ads is Facebook's paid media system, through which whatsapp number in philippines you can promote your business page on Facebook, your website, your application and even an event you have created.
These are advertisements published within Facebook itself, which offers several tools to help create more effective campaigns. Ads can be created in text, video, graphic and image formats.
This variety of formats allows you to promote pages, share posts and offers, and direct Facebook users to your company's link. It is important to remember that you only pay for the clicks you receive.
It has become increasingly difficult to achieve good results on Facebook through organic access, that is, the one that is not paid for, so it is necessary to learn how to use Facebook Ads to achieve the goals desired by your business.
Why is it important to consider it in the digital marketing strategy?
Facebook reached 2 billion users worldwide in June 2017. In Brazil alone, half of the population is on the social network. In this scenario, which is one of a growing number of users worldwide, and consequently of a high volume of content being produced daily, it is increasingly difficult to compete for the attention of users and win over the fans of your brand who access this social network.
It is therefore important to use Facebook Ads, as it allows for greater interaction with your potential customers. Facebook Ads is also essential for your marketing strategy, as it helps you better understand the behavior of your customers and potential customers, thus allowing you to attract them effectively, with the most assertive approaches and content.
Although Facebook has an algorithm known as Edge Rank that analyzes and determines the most relevant content for each user based on their searches and behavior on the social network, organic reach is not enough. It is also necessary to invest in ads, even if the investment is not high.
It is important to note that ads created with this tool appear in the middle of the Facebook feed and blend in among other organic posts, causing more people to click on those ads.