Less than 25% of the visits to the Blog are from Argentina
Posted: Sun Dec 22, 2024 4:21 am
How do you measure the performance of Webinars in B2B Content Marketing?
«I'm in hippie mode... What I learned from all this, from being in hippie mode and doing it in a good way, is that it brings results. Every month someone writes to me to do a consultancy, for example.
I also did a Masterclass with the aim of launching a course to see phone number lookup indonesia if it worked and I said: 'if five people join, I'm happy' and fifteen joined. That's where you say it's not in vain.
There is a universe of knowledge that no one is exploiting. On LinkedIn, someone in sales must have already seen a post of mine or signed up for a webinar. I think that a thousand people are already loyal to me.
What are your OKRs?
«I set quarterly goals. For example, Argentina was working out for me before, half of my visitors were from Argentina, but I want to be better known in Latin America, so I set these goals for the end of the year.
Have 1000 Google Analytics sessions
1300 subscribers on Mailchimp
LinkedIn is the network that works best for me. What I was doing is what I talk about in all my webinars: going out to contact people on LinkedIn to sell them something, in this case I am 'selling' them my content. I also set myself the goal of expanding my network (SaaS companies and people with SDR titles) so that when I post my content it reaches further.
I haven't done a webinar for a month and a half and certain metrics are very low, so I look for ways to compensate with lead magnets, some short YouTube videos and so I continue generating content."
As you can see, these are not unrealistic goals. Andrés has been building his community little by little and trusting 100% in the quality of the content of his Webinars. That's where he doesn't get too hyped, he thinks very carefully about who to invite because the quality of his content depends on it.
What is your buyer persona for B2B content marketing?
«What I discovered is that my audience is B2B companies and people who tend to create scalable sales processes. For example, supermarkets don't come into this category, although they have scalable processes they are not B2B, and for IT it doesn't depend on knowing how to sell but on knowing how to recruit. I try to find that audience that works for me and LinkedIn has helped me a lot, those who subscribe to the page and the podcast.
That gives me metrics and from there I get the profiles of the people. A company with between 11 and 200 employees is whe
«I'm in hippie mode... What I learned from all this, from being in hippie mode and doing it in a good way, is that it brings results. Every month someone writes to me to do a consultancy, for example.
I also did a Masterclass with the aim of launching a course to see phone number lookup indonesia if it worked and I said: 'if five people join, I'm happy' and fifteen joined. That's where you say it's not in vain.
There is a universe of knowledge that no one is exploiting. On LinkedIn, someone in sales must have already seen a post of mine or signed up for a webinar. I think that a thousand people are already loyal to me.
What are your OKRs?
«I set quarterly goals. For example, Argentina was working out for me before, half of my visitors were from Argentina, but I want to be better known in Latin America, so I set these goals for the end of the year.
Have 1000 Google Analytics sessions
1300 subscribers on Mailchimp
LinkedIn is the network that works best for me. What I was doing is what I talk about in all my webinars: going out to contact people on LinkedIn to sell them something, in this case I am 'selling' them my content. I also set myself the goal of expanding my network (SaaS companies and people with SDR titles) so that when I post my content it reaches further.
I haven't done a webinar for a month and a half and certain metrics are very low, so I look for ways to compensate with lead magnets, some short YouTube videos and so I continue generating content."
As you can see, these are not unrealistic goals. Andrés has been building his community little by little and trusting 100% in the quality of the content of his Webinars. That's where he doesn't get too hyped, he thinks very carefully about who to invite because the quality of his content depends on it.
What is your buyer persona for B2B content marketing?
«What I discovered is that my audience is B2B companies and people who tend to create scalable sales processes. For example, supermarkets don't come into this category, although they have scalable processes they are not B2B, and for IT it doesn't depend on knowing how to sell but on knowing how to recruit. I try to find that audience that works for me and LinkedIn has helped me a lot, those who subscribe to the page and the podcast.
That gives me metrics and from there I get the profiles of the people. A company with between 11 and 200 employees is whe