Push notifications are important for businesses as they enable direct and timely communication with customers. The notifications can re-engage users and boost sales if planned and designed correctly.
In this article, you’ll learn push notification design rules and how to avoid common mistakes. We also prepared inspiring examples of effective notifications and tech requirements for your convenience.
What can be more reassuring than numbers? Below are a few interesting facts you should consider when working on your push notifications:
Studies have shown that since iOS users are given the option to decide whether or not to accept push notifications, the overall opt-in rates for iOS are significantly lower than those for Android. This is because Android push notifications are turned on by default.
80% of consumers say they are more likely to do business with a company if it offers personalized experiences. Useful and personalized push notifications can do a lot for your success.
40% of users respond to push alerts within an hour of receiving them.
Emojis and rich formats have the biggest push interaction rates (20% and 25%, respectively).
Research on the reactions of smartphone users in the United States when receiving too many push notifications from mobile apps as of June 2021 showed that 81% of users changed the settings for the app or silenced the notifications. So if you do the notifications campaigns wrong, you’ll quickly lose an efficient marketing channel.
Why Push Notification Design is Crucial for UX
Push notification UI design directly influences how consumers engage with apps and websites and have the potential to alter how they perceive a company. They encourage users to return to your app by keeping your brand in their minds; when users who haven't used your mobile app in a while see appealing offers relevant to them, they tend to use this app.