Why use incentives to motivate your sales team?
Posted: Sat Dec 21, 2024 4:16 am
To continue to develop business flows, to activate sales promotion in a given period, or to re-energize your teams on the sale of a specific product range, we find the solution of incentives, which are a means to achieve this.
An incentive , or, in the French version, a motivation (of any form) is used to challenge, thank but above all motivate your team.
It can take several forms: from a bonus or a voucher in a store to an Escape Game to unite and bring the whole team together, to a stay in Mauritius or a pair of iPods Pro, for having achieved the objectives of the first half of the year, many companies no longer hesitate today to devote more or less significant resources (time and budgets) to america cell phone number list these corporate challenges.
In this article, we explain why you should use incentives and corporate games to motivate your sales team .
What is incentive?
Originally, the word Incentive means “motivation” . Incentive is designated as: “techniques intended to improve the motivation and performance of a company’s staff (most often, the sales team) .” (Definition from E-marketing.fr) .
According to a study by Ipsos and Edenred France, 77% of companies are implementing incentive operations for their employees.
In general, and in other words, it consists of organizing and running commercial challenges with a reward at stake .
But it is also:
Business games
Gifts and rewards to congratulate and thank your employees: gift boxes, trips, gift vouchers, starred restaurants, hotel nights with spas, etc.
Creative workshops
Sports meetings
Competitions over a given period.
These incentive techniques are often used in order to achieve certain specific objectives , which will differ depending on the context, the products and services to be sold (new products, gain in shelf space if you are in a GMS or GSS, gain in market share, implementation and referencing of new DN and DV products, carrying out special operations), the resources allocated, etc.
Indeed, depending on whether you are addressing your sales people or your HR people for example, you will not give the same instructions and will not have the same objectives .
However, the valorization requires a qualitative approach: respect for standards, respect for quality or implementation of good practices and company values.
An incentive , or, in the French version, a motivation (of any form) is used to challenge, thank but above all motivate your team.
It can take several forms: from a bonus or a voucher in a store to an Escape Game to unite and bring the whole team together, to a stay in Mauritius or a pair of iPods Pro, for having achieved the objectives of the first half of the year, many companies no longer hesitate today to devote more or less significant resources (time and budgets) to america cell phone number list these corporate challenges.
In this article, we explain why you should use incentives and corporate games to motivate your sales team .
What is incentive?
Originally, the word Incentive means “motivation” . Incentive is designated as: “techniques intended to improve the motivation and performance of a company’s staff (most often, the sales team) .” (Definition from E-marketing.fr) .
According to a study by Ipsos and Edenred France, 77% of companies are implementing incentive operations for their employees.
In general, and in other words, it consists of organizing and running commercial challenges with a reward at stake .
But it is also:
Business games
Gifts and rewards to congratulate and thank your employees: gift boxes, trips, gift vouchers, starred restaurants, hotel nights with spas, etc.
Creative workshops
Sports meetings
Competitions over a given period.
These incentive techniques are often used in order to achieve certain specific objectives , which will differ depending on the context, the products and services to be sold (new products, gain in shelf space if you are in a GMS or GSS, gain in market share, implementation and referencing of new DN and DV products, carrying out special operations), the resources allocated, etc.
Indeed, depending on whether you are addressing your sales people or your HR people for example, you will not give the same instructions and will not have the same objectives .
However, the valorization requires a qualitative approach: respect for standards, respect for quality or implementation of good practices and company values.