The first step in the keyword research process is to look at website analytics to see which ones are already attracting organic traffic and which ones have the highest conversion rate.
This serves as a starting point when doing keyword research.
The next step is to use a trusted keyword research tool like Google AdWords .
The correct way to carry out keyword research is to go through the website page and brainstorm possible keywords.
With the keyword tool, you can connect keywords to generate a list of relevant keywords that reflect the content and goals of that particular page.
The best keywords are not necessarily those with the highest search volume, because these are often also the most competitive.
For this reason, it is recommended to use a combination of high-volume keywords with other intermediate-volume but more specific keywords.
Keyword research also involves analyzing the keywords that competitors' sites are singapore business mailing list targeting and determining how frequently they are using them in order to capitalize on them.
If your website is targeted at a local market, it is recommended to conduct keyword research at a national level first – people primarily search for local businesses.
When we optimize a blog post or a website, we have the option to define our keywords. This type of keyword is known as Meta keyword.
Search engine algorithms have become much smarter, now detecting keywords and ranking pages automatically.
Since 2017, Google does not consider Meta Keywords when selecting keywords.
For this article, for example, the keywords would be “keyword research” AND “investigación de palabras clave”.
This way, anyone who searches for “importance of keywords for SEO” could be directed to this page. They might not find anything useful and leave the page, which would increase our bounce rate.
This abandonment is due to the fact that both the keyword and the quality of the content we offer are important.
On the other hand, keywords are the most important SEO element for every search engine.
Choosing the right keywords to optimize is therefore the first and most crucial step for a successful SEO campaign.