Hashtags just for organizing and finding content
Including a hashtag doesn't affect the reach of your post, but it helps organize your content and makes it easier to find.
Reactions that are worth more than a “like”
Interestingly, liking the post itself increases reach by 7%. And more enthusiastic reactions, such as claps and hearts, are more often found on high-engagement posts.
I come across the same situation almost all the time: B2B companies that are 5-10 years old and whose growth stops.
When I start to investigate the reasons, I always find the same patterns:
The main source of business generation has always been the founders' network of contacts.
That network of contacts has been exhausted.
They have not invested in marketing (perhaps because they russia phone number example did not see it as necessary, because business generation was “guaranteed”).
The company has been in the market for a long time, with slow organic growth and often with 80% of its income depending on 1 or 2 clients.
Right now, founders typically make two types of decisions to continue driving growth:
1) Hire salespeople to develop “new business”
2) Outsource lead generation and prospecting
However, neither of these two paths guarantees success.
Professional services businesses are built on trust.
And the higher the ticket, the more important it is to achieve it.
Cold prospecting teams can bring meetings and generate leads. But if the company does not build trust among its key audiences, these meetings will have a low conversion rate to sales.
For there to be trust, there must first be knowledge.