Research from the National Confectioners russian business mailing list Association found that 82% of people plan to celebrate Halloween 2021. A survey from The Hershey Company revealed 22% of consumers are planning to make up for the lack of last year’s festivities in a big way, and 54% plan to buy more candy for parties and trick or treaters. Etsy‘s data shows tremendous year-over-year increases in Halloween-related searches for outdoor décor (59%), earrings (73%), and DIY (1368%).
News Trends: Creepin’ It Real
Just like kids sort through their Halloween candy haul, we sifted through all US publisher network data (pulled on September 7, 2021) to find the trends that will matter this year. Use these takeaways to bring relevance to your ad campaigns.
Hallo-scream
Pageviews for ‘Halloween’ topped out at 1,383,520 in the last 90 days, up 134% compared to the previous 45 days.
undefined
Watch ‘Em Scream: Video Trends
Video campaigns should have winter scenes in color but without food or text.
Wickedly Awesome Campaign Titles
Take the guesswork out of titles by using Taboola’s Title Analyzer to see which titles and keywords will deliver the most treats (aka clicks).
Advertising is all about getting your ads in front of the right people when they are ready to discover your brand or purchase your products. Here are some scary good tips to help you succeed.
SmartBid is like a magic wand. The semi-automatic bidding strategy relies on historical data, increasing bids on impressions most likely to convert while decreasing bids on those least likely.
Provide Exceptional Credibility
The internet, as a platform for distributing information, has what people in the PR industry call “an optics problem.”
And for a good reason. Anyone can start a blog. Literally, anyone. Anyone can call themselves an “expert”.
We cannot overlook the effect this has on consumer trust. People know how easy it is to make bold marketing claims or create content that somehow has the facade of credibility.
If your brand operates in an industry that’s often damaged by misinformation, it’s vital that you find ways to differentiate your content and give it a genuine air of authority.