Costs related to outdoor advertising
Reaching hundreds of thousands of consumers isn't cheap, and as competition for billboard space increases, so do the costs involved.
Cost calculations are based on a system called Gross Rating Points (GRP) , which refers to the visibility and impressions of the ad in a given outdoor location. This is called Daily Effective Circulation (DEC) – which can also be understood as visibility. One rating point is equal to 1% of the market population. There are many factors related to traffic, visibility, location and size.
This rating gives you a visibility score that can range from 1% to 100%. Half means that at least 50% of the population in that area would see one of your boards at least once a day.
You can expect that in areas where the visibility phone number lookup philippines will be very high you will have to pay really big money. The price will increase dramatically in major areas such as Warsaw, Gdansk, or Krakow.
Tips for successful outdoor advertising campaigns
Approach your outdoor strategy with careful planning and precision to ensure you get the most bang for your buck. We live in a world ruled by smartphones and other portable devices. The average consumer pays attention to the small screen in front of them, not billboards and shipping boxes. You need to break into that precious attention span.
Shareable Ad : Approach outdoor advertising as something that will create a stir. People will see it, record it, and share it on social media. Your time and money are not being well spent if your ad is not shareable.
Spend your money on high-traffic spots : You may want to buy more cheaper ad spots, but it's definitely better to choose one ad spot that gets a million views than five ads that get 800,000.
Look at the competition : Perhaps the best example of this is the Audi billboard. It simply said, “Your move, BMW.” Then a week later, BMW put up a billboard that said, “Mate.” You don’t want to be ridiculed, so study the area and choose sites that won’t be a problem.
Less is more : Outdoor advertising catches the eye for a second or two—if you’re lucky. You don’t want to overload your ad with messaging and calls to action. Keep it simple and let a few words and a stunning graphic grab the consumer’s attention. Think of outdoor media as a conversation starter. Outdoor advertising is meant to engage the consumer, not overwhelm them with information.
In conclusion