Here are a few ideas: - if you have a product or place that you want reviews for, feature a 'Review of the week' (don't forget to email them to let them know they're featured!). It's up to you how far you want to take this- why not take your top 5 reviewers out for dinner once a month? - take a leaf out of Trusted Places' book and create badges for Local Experts - follow SEOmoz's example and create a leader board that is powered off thumbs Any of these incentives could be turbo-charged by adding a followed link back to the user's site.
2. guest posts, or even 'guest content', on your si usa email database te is a great way to let your users know how much you value them. If a site I spent time on came to me and asked me to write a feature for them because they valued my input up to now, I'd be bowled over (yeah, I know, it doesn't take much). If you'd rather not put the time into contacting individual users, try just putting a button on your site that invites guest posts or pitches.
Savvy bloggers will be in touch before too long and you'll give off great vibes implying how much you value your users. 3. Donate to charity Promising you’ll donate to a charity if someone links to your site feels a bit mafia-esque to me. Seeing as donations are a slightly gray area anywhere, I’d advise going after other kinds of beneficial user behaviour. For example, a client of ours donates about $5 to charity every time someone reviews his product.