It’s not a social media manager. It’s not a community manager. It’s one person that has france companies email list a single focus job of making sure the content aligns with the goals. It’s created for specification. Delivers the performance. So, I think those are the differences? They’re complex. Working with freelancers is different from working with in-house people. You don’t have to educate a new freelancer on a process. There’s different skills you need if you’re a content manager but I think the content manager is the pinnacle for both.
And you need both for both. Peçanha: Yeah, so you need a content manager as a key player to make it work regardless. Byron: You cannot scale content without a content manager, period. The end. Peçanha: Ok. Byron: They need an editor, editing background. They need knowledge with optimization. They need really good research tools and techniques. I find that content managers, in general, are tool illiterate. Why? Because companies are not buying these tools, paying these subscriptions to give these tools to content creators and content managers.