When choosing keywords, it is best to take a look at these two keyword tools:
1.- Organic Traffic
If you see that you have keywords that are not well positioned, it is advisable to improve the content of these URLs so that they rise to the first position.
It's also a good idea to analyze the competition to find out what options they are working on, especially if you don't know exactly what keywords you need to work on... It's not about copying, it's about learning.
2.- Keyword Magic Tool
With this other tool you will have more extensive qatar email database free information on keywords that you can work with, but let's not be simplistic by searching for the term Christmas, you have to do a much broader search, including terms such as offer, purchase, pack, gift, discount, information, opinion...
This way, you will have a universe of keywords that you can compete for.
But you have to analyze what should be inside your domain and what should be outside, for example, if you are going to work on a " product review " strategy, it is best to use link building , so that you position a third party's website with a reference to your website through a recommendation, in these cases it is important to use comments in addition to the text, ratings that say how good you are...
Is everything for sale?
Not all e-commerce sites have to prepare to make their annual sales at Christmas.
It depends a lot on the sector. The best thing is to be able to make an assessment of this situation by analyzing the sales metrics in your analytics together with the trends (search trends). This way, you can analyze whether or not you are in the top positions and whether or not you have had sales.
Search trends
Another element that must be assessed is how the sale is made, that is, whether they come in through SEM but are sold through SEO or the other way around.
A detail for business models that are not products for sale at Christmas, we have to have the ability to reinvent the story and find a way to make a profit.
If we cannot sell because it is not our time, we can use a strategy that helps sell other services, so that it helps us collect user data to whom we can sell later.