What better time to discuss Pardot analytics than when we receive some great new features as part of the Winter release?
In this article, we will cover everything you need to know about using Pardot Analytics for reporting to the C-suite.
From how the B2B Marketing Analytics app mobile number in cambodia works with Pardot, to useful tools, common terms, and great resources for understanding and interpreting Pardot analytics in line with your business objectives.
In the second half of the post, we’ll also run through some great analytics features in Salesforce’s new 2019 Winter Release.
Having been on both sides of the sales and the marketing fence during my career, I really enjoy digging into this topic!!
Using B2B Marketing Analytics for better reporting
B2B Marketing Analytics is an Einstein Analytics app built for the B2B marketer.
It holds both Salesforce and Pardot data, made possible by your Salesforce connector.
The app consolidates marketing and sales data in one place, which we all know is absolutely essential for having true visibility of marketing and sales attribution.
Analytics provides customers with creative, versatile dashboards to instantly view and report on marketing and sales metrics, deliver insights to teams, and enable us to take data-driven actions to maximise marketing and sales efforts.
In short, it helps us to see the full sales cycle in one place and report on this to the C-suite.
Now that we know how the B2B Marketing Analytics app helps with our basic marketing reporting needs, let’s take a look at some of the tools we should expect to come across in this Salesforce and Pardot feature.