We all know how difficult it is to choose a perfume that perfectly matches our personality. And buying it only based on a product description or the attractive shape of the bottle could be a bit risky.
But don't worry, Google and Guerlain have found the perfect solution! By answering a few questions to your voice assistant, Guerlain will suggest a list of perfumes that perfectly match your profile. And to go one step further, they can even send you this little summary by text message and tell you the nearest Guerlain store to buy your perfume.
As you can see, we have here a customer experience iceland telegram number database that honors almost all five senses!
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Guerlain partners with Google Assistant artificial intelligence to improve user experience
Additionally, another incredible user experience was invented by the cosmetics industry.
For example, due to COVID-19, masks and teleworking, lipstick sales have dropped drastically (-58% compared to April 2019) while eye makeup has exploded (+150%).
And because luxury brands are used to seeing in every problem an opportunity to offer exceptional solutions to differentiate themselves, they have created this: virtual makeup to appear in your best light during videoconferences; a virtual and tailor-made makeup studio which, thanks to artificial intelligence, offers you the best products for your face and shows you tutorials to do yourself.
As you can see, brands are overflowing with imagination and the AI & UX combination seems to have a bright future ahead of it. However, the underlying concern behind all this could be: to what extent will we accept (or not) to let brands use our personal information, photos, data to allow them to satisfy our wildest desires, in the blink of an eye.
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sharminsumu
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