: In addition to tracking brand performance, many businesses are now integrating brand tracking market research with customer experience data to gain a more holistic view of the customer phone number list journey. This allows businesses to identify opportunities to improve the overall customer experience and strengthen the brand’s position in the market.
Focus on emotional connections: Several businesses are now focusing on tracking emotional connections with their brand as research shows that consumers are more likely to engage with and remain loyal to brands that they feel an emotional connection with
Inclusion and diversity: In recent years, there has been a growing focus on inclusion and diversity. This includes ensuring that research samples are representative of diverse consumer groups, tracking metrics related to diversity and inclusion, and using research insights to improve brand messaging and marketing campaigns in a way that is inclusive and respectful of all consumers.