Stay relevan but stay on brand

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No matter what, you’ll want someone at the helm who understands your brand mission, vision, and values — and can communicate them well in written form. The better your feedback loop, the better your shoppable content will be.

relevancy is crucial to any social media presence. The content that resonates this month might not work the next. That’s the nature of social media: the landscape changes quickly and trends seem momentary. Keeping up with it can be a full-time job (literally).

What’s the key to creating relevant, shoppable content that feels authentic? Put yourself in your customer’s shoes. Stay on top of trends, but keep in mind that not every trend will lend itself to your brand’s message. Find and create moments that blend your brand’s purpose with trending topics and formats.


Reinvent your social commerce strategy
listen to your social community, publish compelling content, and america phone number list engage online to create shoppable content that converts. Discover how on trailhead, the free online learning platform from salesforce.

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here are a few ways to help you stay on top of your game:

scroll, scroll, scroll. Immerse yourself in social media trends daily. For instance, the for you and explore pages on tiktok and instagram, respectively, are great places to start if you want to quickly discover what content is trending.
Follow industry influencers. What big names affect buying decisions in your market? Find those accounts and give them a like, comment, or follow. Engagement is a two-way street.
Ask your customers. Want to know what content resonates most with your customers? Go straight to the source. Customer expectations change rapidly, so poll shoppers regularly to keep a pulse on their preferences.
Keep an eye on the competition. Find out what’s working for your key competitors, and then implement your own version of their moves. (as they say, imitation is the highest form of flattery.)
delegate social commerce tasks. Decide who’s responsible for carrying out your social commerce strategy. Make sure your teams know who’s in charge of everything from developing your overall strategy to smaller tasks like social listening, responding to comments, and writing captions.
Let data lead the way. By using generative ai, your social, merchandising, and marketing teams can work smarter, not harder.
Creating shoppable moments that resonate is more important than ever. That’s especially true for tiktok, which launched its game-changing shop feature — a “buy now” button that lets you purchase directly in the app — in march. Today, social commerce makes up more than half (56%) of retail sales in the u.s. By 2025, that number is expected to jump to 80%. Relevant shoppable content with a unique brand view will help differentiate your business, and turn social scrolls into shopping sprees.