Kelvin Watson, Director, Broward County Libraries (FL): All of the 38 physical locations of Broward County Library (BCL) closed at the end of the day on March 19, 2020, but library staff remain working to keep up with the public’s demand for its free online resources and remote reference services. With its customers confined at home, BCL is experiencing a surge in usage and new users of its digital resources.
As the threat of s spread increased in mid-March, BCL marketing staff launched a public-awareness campaign via social media posts and targeted ads, a virtual newsletter and customer emails to inform the community about its extensive collection of free digital content that can be accessed with a BCL Instant eCard.
The marketing efforts paid off. eBooks and eAudiobooks checkouts of 22% from March 2019 to March 2020 and a 68% rise in check-outs of eBooks from Axis 360, which offers titles for children and teens, a clear indication europe cell phone number list of how many youth in our community are accessing BCL materials for homework and entertainment during local safer-at-home mandates.
In addition to providing digital content, another way that BCL is engaging customers while its buildings are closed is through virtual outreach that replaces popular in-person library programs. These include video story times, like this reading by librarian Autumn Dec of the book Dragons Love Tacos, which has garnered 1.1k views on social media as well as librarian-led “Book Bites” book reviews. BCL is even planning a virtual version of their popular “Summer at Your Library” program, which will offer prizes and incentives as well as an online game board and activities for readers and learners of all ages.
Kelvin Watson, Broward County Library, delivers 150 S-hooks made for healthcare professionals that were 3D printed in the library’s Creation Station makerspaces by staff.
There has been an increase in Overdrive
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