Over the past few years, the digital world has brought with it enormous innovations that have delighted users. The ever-increasing proliferation of unlimited entertainment content at more than affordable prices has led to a wave of mass consumption worldwide.
But it has also had consequences for the more traditional sector: movie theaters. The big screen has gone through a period of sharp declines in user attendance and, therefore, in box office takings.
In fact, in recent times, we have witnessed the closure of several theatres in our country due to the inability to meet their expenses.
It's not that citizens are no longer interested in enjoying the seventh art, rather they are not willing to pay almost 10 euros each time they go to a cinema.
This is demonstrated at each Film Festival, when cinemas across azerbaijan phone number Spain become a hive of activity.
With the aim of giving a long life to big-screen cinema, Mitch Lowe , co-founder of Netflix, has launched an initiative that has already been a huge success just a few hours after it began.
This is a new business model for traditional movie theaters that involves establishing a flat rate of $9.95 per month, thanks to which users can enjoy unlimited movies.
MoviePass, as the new service is called, has already launched in 33,000 theaters in the United States and offers movie buffs the chance to enjoy one movie a day, excluding Imax and 3D theaters.
Although the company was founded in 2011, its initial subscription model of $30 a month failed to convince viewers, who considered the cost too high.
However, now, with the new rate, the demand has been massive and in fact, the website has crashed for hours.
While this service is undoubtedly excellent news for users, many are doubtful about the profitability of its business model, especially after MoviePass assured that theaters will receive full payment for tickets.
The business is therefore based on user data for advertising purposes and that is where its revenue will come from.
As with all other digital services, MoviePass will collect information such as zip code, language, location, and device identifiers to, according to its terms, “understand which parts of the website, products, and services are of most interest.”
Once again, privacy becomes the currency of new digital services that users are always happy to give up to satisfy their entertainment needs.