The Interactive Advertising Bureau (IAB Spain), the Association for Media Research (AIMC) and the Spanish Association of Advertisers (aea) have announced the creation of what they have called the Contracting Board .
The objective of this is to develop the technical evaluation process related to the digital audience measurement contest , in addition to issuing the recommendation of the recommended meter to the Boards of Directors of the organizing associations.
This table will have a consultant who will coordinate the tender process. The company in charge of implementing this process will be Evoca , which will be represented at the meetings by its founding partner, Pepe Cerezo .
The Contracting Committee is composed as follows:
Media Agencies: Blue 449, Milagros Gálvez, insights manager; Maxus, Orlanda Aragón, director of Fresh; OMG, Luis Fernando Ruíz, insights & intelligence director; and Carat, Álvaro Morales, head of Digital.
Online Native Media: Weblogs, Eduardo Plasencia, Director of Audience bulgaria phone number Measurement; and Google: Pablo José Pérez, Market Insights Spain & Portugal.
Publishing Groups: Unidad Editorial, Laura Martin, Big Data Analytics; and Vocento, Alfonso Puras, director of analytics and data management.
Magazines: Hello , María Álvarez, Deputy Director of Insights and Advertising Marketing.
Television: Atresmedia, Rubén Vara, director of Marketing and Multimedia Audiences.
Radio: CCMA, Ferran Clavell, Head of Innovation & Digital Analytics.
Advertising Network: Smartclip, Cristina Sánchez, Media Strategy Director.
Digital Signage: Crambo, Javier Ballesteros, director of the IoT Business Area, Digital Signage and LED Solutions.
Advertiser: Nuria Giménez, Digital Manager for Spain and Portugal, Coca Cola.
What does the market really need?
Carlos Lozano, AIMC's executive president, has expressed during the association's annual luncheon, where the initiative was presented, the changes that have taken place in AIMC. Few changes in relation to the Board of Directors of an association that has 140 member companies .
An association in which R&D&I is a fundamental pillar of its actions , which is why it is an item whose budget has been increased in recent years. The main problem they face, a barrier according to AIMC itself, is funding when it comes to improving their studies. It is the interest of the market that will decide where they can advance.