Integration into streams

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There are several ways to integrate into an event broadcast. The easiest way is to place a banner, a short teaser in an ad block, or a message with a link in a chatbot. It is more difficult to agree with the organizers on preparing a large special project tied to the tournament, or on integration with eSportsmen. It is worth considering that gamers most often have a negative attitude towards direct advertising. To integrate into the stream, brand marketers need to think through a brand presence strategy: logo, pre-roll, product placement in the frame. Then, agree on it with the event organizers.



Integration into the game
The player can use branded weapons or ammunition, which provide more advantages than the usual ones. In this case, a positive attachment to the brand is formed. It is fixed in the minds of gamers as effective, useful, necessary.

In 2024, many eSports events are planned netherlands whatsapp phone number for popular gamer disciplines: from Counter-Strike to League of Legends. Russian teams will also participate in the competitions. Some tournaments will be held in Russia. These are excellent marketing opportunities for sponsorship, brand integration into a stream or game. Many companies have already taken advantage of them.

For example, the title sponsor of the Russian-language broadcast of the Compass 2024 CS2 tournament series with a prize fund of $450 thousand was the Russian bookmaker company Fonbet.

A brand that seeks to integrate into this niche should regularly monitor tournament lists on sites such as cybersport.ru , resf.ru. You can negotiate cooperation with an operator or a sports club. The conditions are individual and depend on the popularity of the event and the team. It is necessary to evaluate their audience (owned media), sports coverage (earned media) and commercial inventory.

If a club is able to bring the brand the necessary reach, it is necessary to make sure that the proposed inventory includes all the important items. Otherwise, you can pay only for the logo on the player's uniform.

A noteworthy commercial proposal includes at least 20 positions of interest to the brand: from advertising in streams and signs in the club premises to exclusive autograph sessions with players, live broadcasts for fans, which will also be accompanied by brand logos.