Disadvantages of SMS mailings

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The pricing aspects of SMS mailing are quite specific. The cost of sending one SMS can vary from 2 to 3 rubles per segment. Segments are determined by the number of characters: one SMS in Cyrillic contains up to 268 characters, which is equal to four segments. The price is indicated for each segment, so, for example, a message of 71 characters will already cost as two segments, doubling the original cost.

If we take into account a base of 1000 contacts and a price of 3 rubles per segment, then for a message of 250 characters (4 segments), the final cost will be 12,000 rubles. It is important to remember uk b2b leads that any links inserted into the SMS are also considered characters and are taken into account when calculating the cost.

Compared to the costs of email newsletters, for the amount of 3,000 rubles you can send about 1,000 SMS. While in the case of email, the same amount will allow you to purchase a tariff for servicing 10,000 contacts with the ability to send an unlimited number of letters during the month.

SMS limitations also apply to the length of messages. Optimally, no more than 70 characters are used to minimize costs, which limits the content to one short sentence and perhaps a link. Despite these limitations, the brevity of SMS can have its own unique charm.

The lack of brand identity is also a significant drawback of SMS. Unlike email, where you can use a variety of visual and text elements to reinforce your brand message, SMS offers very limited creative space, making it difficult to stand out from the competition and be remembered by your subscribers.