who have expressed
Posted: Sun Dec 22, 2024 5:33 am
Without getting too technical, third-party companies (Google or Facebook) collect data about your visitors through scripts that you can insert on your site. In the case of first party data , as you can imagine, the owner of the site himself collects information on visitors' navigation. Finally, zero party data is data that the user intentionally chooses to share with the site they are browsing, in exchange for a benefit. Value in exchange for value . This is how Fulvio Furbatto explains, in a few words, what zero party data is in his article on Engage: “The user is willing to give up some personal information if in exchange he can obtain benefits, advantages, personalized attention at a given moment.
” You know when a very kind sales assistant japan email list in a store asks you a few questions before recommending the product that might be right for you? In exchange for advice you are willing to give her all this personal information, isn't that right? Permission marketing and narrowcasting marketing permissions It's true, I told you at the beginning of the article that it wouldn't be a very complex reading. Let's try to understand these 2 new terms, a direct consequence of the use of zero party data. Seth Godin was the first to use the term permission marketing in his book Permission Marketing: Turning Strangers into Friends and Friends into Customers .
The intent of this book is to radically change the way of thinking about products and communication. The basis of this method is the objective of addressing only thosetheir interest in receiving more information about the brand they want to trust. As seen above, zero party data should also be understood as an explicit request from the consumer to receive both informative and promotional and advertising communications. Based on the personal data he himself has provided, the brand is allowed to communicate with him. Having reached this goal, it would be a shame to proceed with a newsletter-style communication. To use a technical term, we can define it as broadcast (one to many).
” You know when a very kind sales assistant japan email list in a store asks you a few questions before recommending the product that might be right for you? In exchange for advice you are willing to give her all this personal information, isn't that right? Permission marketing and narrowcasting marketing permissions It's true, I told you at the beginning of the article that it wouldn't be a very complex reading. Let's try to understand these 2 new terms, a direct consequence of the use of zero party data. Seth Godin was the first to use the term permission marketing in his book Permission Marketing: Turning Strangers into Friends and Friends into Customers .
The intent of this book is to radically change the way of thinking about products and communication. The basis of this method is the objective of addressing only thosetheir interest in receiving more information about the brand they want to trust. As seen above, zero party data should also be understood as an explicit request from the consumer to receive both informative and promotional and advertising communications. Based on the personal data he himself has provided, the brand is allowed to communicate with him. Having reached this goal, it would be a shame to proceed with a newsletter-style communication. To use a technical term, we can define it as broadcast (one to many).