How-to guides for floor care
Videos detailing how to install different types of flooring
While these types of content take much more time to create than typical blog posts, they can pay off in the long run because they fill a need that your competitors don’t.
Flooring can be complex, from choosing the right option to floor maintenance.
Having in-depth content can be extremely helpful for potential clients who want to feel guided to make the right decision or complete a project.
Flooring America offers a floor care and warranty guide that provides helpful information on choosing the right material, warranty details, available brands, FAQs and maintenance jordan whatsapp number database tips for each type of flooring.
flooringamerica
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Although this example focuses on a flooring store, the same point applies to any business or industry.
Conduct a thorough analysis to understand how successful your competitors are with their content strategies. Taking these extra steps will help shed light on your own content marketing approach.
You'll want to start by making a list of your competitors. Then: