1. Focus, differentiate and make yourself recognizable
customers trying out a bed from a furniture store
One of the goals of online communication is to be able to enter people's minds and make them associate a positive concept, a value, with your company. This marketing technique is called branding .
The importance of occupying a clear position philippine number example in the minds of your potential customers and being recognized as an expert in a sector we have seen previously also in the case of brand positioning for gyms and personal trainers . We have also analyzed how profitable it is to do branding to convey the values of your agricultural company .
Your furniture store is no exception, which is why it is important to be clear about how you want to enter the minds of your potential customers, and for which products or services you want to be labeled as an expert and more well-stocked and specialized.
You should not miss the opportunity to use Facebook as a website to give yourself an edge over your competition .
Speaking of marketing techniques, read the article in which we have collected the best tips for selling windows and doors with your own website, you will find 7 techniques that you can immediately apply in your sector.
Thinking of having every style of furniture inside your showroom (classic, country, modern, design and hi-tech, just to name a few) may seem like the best solution to satisfy every type of customer, but, probably, you would not be associated with any characterizing element.
Occupying a segment of the market does not mean giving up potential customers, but, on the contrary, it means standing out in situations of strong competition and facilitating the choice of new customers towards your store.
Here is a practical example stolen from the catering industry, but which is well suited to the correct marketing strategy in the furniture sector:
If one evening you feel like having a good fish dinner, do you head towards a pizza restaurant with lots of dishes on its menu, or, rather, towards a small restaurant specializing in fish menus?
It should be clear to you, at this point, the importance of having a focus within your editorial plan on Facebook or Instagram:
post photos of furniture solutions in the style you are most equipped with
upload videos or short tutorials in which you demonstrate all your expertise and specialization on certain furnishing elements and characteristics related to the same style
Thanks to constant work and direct and precise communication, you will achieve the important goal of being identified as a true specialist. It does not matter if your competitors also deal with the same products: it is to you that customers will want to come because your expertise on the subject will make them sure of making the right choice in relying on your advice.
What if your competitors have the same products or brands as you?